Economic

Siavash Sufinejad, the Founder of Villasufia: “Our desire is to work as an international brand”

Siavash Sufinejad was born in 1977 in Tehran. Having graduated from the National Talent Development Organization (SAMPAD), he entered the Faculty of Civil Engineering of Tehran Azad University in 1996, and then in 2001, continued his education in the Faculty of Art and Architecture of Azad University of Tehran, majoring in Architecture and He ended his education in Philosophy. His academic career started in 2006 when he established the Department of Interior Design and Architecture at a private College. He has attended various Television and radio programs as an architecture and interior design expert. Translating articles, compiling books in the field of decoration, and publishing them in interior design magazines, are of his other activities. Siavash Sufinejad continues his alternative journalistic activities as a producer, making documentaries from interviewing Iranian designers, artists, and architects, to introduce and support Iranian art, creativity, and culture.

Siavash Sufinejad, the founder of villasufia has been working as a designer and producer of furniture, carpet and lighting objects, combining the traditional art of Iranian and modern art since 2009, and additionally been designing and producing decorative objects with his unique brand “Villasufia” for the last couple of years. He has won four gold, silver, and bronze medals at the European Product Design Award in 2020-2019, and following that, in 2021, three awards at the IDA Design Competition. His artwork, “Taliq” recently has been shown in “Domus Design – Tehran 2022” exhibition at the embassy of Italy, with presence of Mr. Walter Mariotti, Editorial Director of Domus magazine. This artwork along with some of his other works of art has been published in the last issue of Domus magazine, Eyes on Iran.

Villasufia is a design store and art gallery in Shemiran, Tehran. It has a design studio which provides design services to designers and builders. This studio includes various sections such as interior design, furniture design, building design, object design, industrial design, and carpet design. They have a professional engineering team to prepare technical drawings of objects, and in the production department, they also have various workshops such as wood, metal, glass, and fiber.

Having all the facilities, team Villasufia is able to produce some parts of the designs individually and actively cooperates with other teams to design and build various objects. It also has an art gallery collaborating with international artists, in which they also do sculpting.

The main point for Villasufia is the passion for the original design which creates a new line every time, makes each of its projects look varied.  Their style is “flexibility and variety in design” at the cost of risking or even challenging new ways.

Due to the fact that they’d like to advance the design category, and also Sivash Sufinejad’s belief in collective wisdom, they put a lot of energy into teamwork.

They can produce any design they imagine, and due to the reasonable cost of production in Iran, this capability has become more and more justifiable. Being able to create with a variety of materials such as fiber, wood, metal in line with modern technology like 3D printing, they can design and produce all interior objects including furniture, chandeliers, carpets, wallpaper, pianos, billiard tables, etc., not needing ready-made ones, which allow them to have no design restrictions.

Siavash Sufinejad’s statement about his motivation and goal is: “Our goal and desire are to work as an international luxury brand. And with this hope, we strive in our field of production, which is designing and producing furniture and lighting objects. Due to the devaluation of the Rial, we are capable of producing furniture at a reasonable price for the global market. And since we have strong knowledge and industrial foundation in Iran, we are well qualified to cooperate with other countries. In our way forward, we will persevere with more faith and effort to introduce Iran in the world with the art of the new generation and its culture and background both.”

 

 

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